Side Projects
Overview
Rituals is a handmade soap brand I developed from scratch. From designing what each soap looks like to creating its packaging, I built the entire brand, name, visual identity, and website design. The goal was to make something that felt modern and warm instead of minimal and sterile. The brand captures three distinct moods - morning, evening, and night - through colour, imagery, and scent.
Why I Created It
Most soap and fragrance brands use the same clean aesthetic, with little personality. I wanted to build a brand that felt intentional and sensory, one that turned a simple product into a small daily ritual.
My Role
- Brand and concept development
- Visual design and product packaging
- Copywriting and creative direction
- Website copy and layout
Tools Used
- Cursor and Claude Code for website build and structure
- Canva for colour palette and layout design
- Midjourney and Gemini for image and packaging generation
- Photoshop for refinement and final visuals
Overview
Shamiz is a modern Indian clothing brand I developed from concept to execution. I designed each garment, built the visual identity, and created the website layout. The goal was to merge Indian textiles with minimal, versatile silhouettes that can be styled both traditionally and in everyday Western contexts.
Why I Created It
Living abroad, I found few options for wearing Indian clothing without feeling out of place. I also noticed a gap in the market for brands that combine Indian craftsmanship with modern design. Shamiz was created to make pieces that carry cultural depth while remaining easy to wear anywhere.
My Role
- Brand and concept development
- Garment and collection design
- Visual identity and creative direction
- Copywriting and website structure
- Product presentation and imagery
Tools Used
- Cursor and Claude Code for website build and structure
- Canva for layout and colour palette development
- Midjourney, Gemini, and Newblck.ai for garment and fabric design
- Photoshop for refinement and final visuals
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