Portfolio

At Eigen, I led the development of technical brand and product messaging to translate complex AI and machine vision capabilities into clear, customer-facing narratives. I worked cross-functionally with the product team to produce sales assets like case studies, solution decks and introduction packages. Additionally, I drove content strategy across the website and social platforms with creative storytelling to increase engagement.

At Caddle, I built quarterly marketing strategies using market research and performance data to define positioning and audience targeting for B2B and B2C campaigns. I managed segmented email journeys in SendGrid, achieving 20–30% open rates and driving higher survey participation through optimized campaign flows. I also created content and messaging for enterprise partners like Walmart, the Retail Council of Canada, and Canadian Grocer, turning technical insights into clear, value-driven stories.

At AIR MILES, I analyzed collector behaviour data to uncover engagement trends and crafted targeted email, SMS, and in-app campaigns to drive redemptions and sign-ups. I collaborated with the design team on creative direction and worked closely with partners to finalize offers and secure approvals.

At Horizon Blockchain Games, I created multi-channel content to promote partnerships and virtual events. I wrote and scheduled key announcements, optimized website copy using SEO strategies, and supported event execution to help boost engagement and drive awareness.